Neo-Global Education Youtube Campaign
My Role: Director & Producer & Editor
I created a YouTube advertisement for Neo-Global Education Inc., an educational company facing competition from other providers. The main objective was to enhance brand exposure and clearly distinguish Neo Global Education from its competitors.
Pre-Production Planning
I was responsible for the entire project, starting with the development of a compelling script that highlighted Neo-Global Education's unique qualities. The script aimed to engage the audience and clearly communicate the brand's strengths. After finalizing the script, I created detailed storyboards to visualize each scene and ensure a coherent narrative flow.
Budgeting and Coordination
Setting the budget was crucial, involving careful allocation of resources to various aspects of the production. I coordinated with team members, assigning roles and responsibilities to ensure smooth execution. This included hiring talent, arranging for a crew, and managing logistics.
Location and Equipment
I scouted and secured appropriate filming locations that aligned with the brand's image. Additionally, I arranged for the necessary equipment to ensure high-quality production standards.
Directing and Filming
On set, I directed the shoot, ensuring each scene was captured according to the storyboard and maintained the desired aesthetic. My role included overseeing the filming process, guiding actors, and making real-time adjustments to capture the best shots.
Editing and Post-Production
Post-production involved editing the footage to create a polished final product. I focused on maintaining a consistent tone and ensuring the message was clear and impactful. The final video included professional-grade editing, sound design, and visual effects to enhance the viewer experience.
Outcome
The YouTube advertisement was a success, garnering 94,000 views. It effectively increased the company’s website traffic by 10% and reinforced Neo-Global Education's position as a genuine and trusted provider. This project not only helped differentiate the brand from its competitors but also significantly boosted its online presence and credibility.