SUBTLE Backpacks Commercial
SUBTLE is an urban lifestyle brand delivering from wardrobe essentials to accessories for everyday life in a blend of progressive design and evolving inspiration. For this brand, I shot a series of 3 video advertisements about the new 2022 backpack collection. They are Fall, Summer, and Teaser. These three videos ultimately satisfied the client and were used on their website and social media for new bags‘ promotion.
01
Teaser
Producer & Camera Operator
The theme of this video is to embody vitality and youth, hence the choice of using a sports field as the filming background. The models walk along the track to showcase different backpacks.
02
Summer
Producer & Camera Operator
The idea of approaching Summer is through skateboards, beach, ice-creams. After conducting location scouting to various beaches in Toronto to better align with these themes, Woodbine Beach was chosen as the final filming location.
03
Fall
Producer & Camera Operator
Fall is the final theme in this series, and we chose the Distillery District in Toronto as the filming location. The shoot took place in the summer, and we created an autumn atmosphere by having the models wear hoodies and knit hats.