Unison Watches Commercial
My Role: Producer & Director & Camera OP
Unison watches, is a Canadian local young watches brand. This project focuses on creating promotional advertisements for the Orbital watch series under the Unison brand. The advertisement highlights the materials, appearance, and professional performance of the Orbital watches. It will be featured on the brand's website and promoted on their social media channels.
Planning & Preparation
Based on the watch samples and market data provided by the brand, I devised the creative concept for the promotional video, determining the themes and style of the shoot. To ensure every detail reflected the high-end quality of the Orbital watches, I conducted multiple brainstorming sessions and had several discussions with brand representatives for confirmation.
Production
As the producer, I managed the entire project, from budgeting to renting shooting equipment. I chose modern and tech-inspired settings to align with the brand image of the Orbital watches.
Filming
Using high-definition cameras and macro lenses, I captured intricate details of the watches, showcasing their craftsmanship and precision in different lighting and angles.
Editing
Post-production involved meticulous editing and adding visual enhancements to ensure a cohesive and engaging video that highlighted the watches' design and functionality.
Final Product
The completed video was well-received by Unison, showcased on their website and social media, effectively promoting the Orbital series and contributing to brand visibility.